A recent study by Nielsen/NetRatings reported that Amazon.com converts 12.8% of its visitors into salës. Nöw, why does Amazon have such high conversion rates while the majority of sites on the internet are only obtaining about a 1% conversion rate? It's simple. Amazon invests lots of time and effort into improving their conversion rate. They know that small changes to a web site can make huge impacts to your bottom line. Below are some simple changes that can make a dramatic difference in your own profïts.

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